Big East Split: What the Basketball Breakup Means for Football

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<p> Big East Split: What the Basketball Breakup Means for Football</p>

The Big East suffered another setback in realignment, as seven basketball schools – Providence, DePaul, Marquette, Georgetown, St. John’s, Villanova and Seton Hall have decided to break away from the conference. While this is a much bigger problem for the Big East’s basketball product, it could also present some issues for the football side. After losing Syracuse and Pittsburgh to the ACC and West Virginia to the Big 12 last year, the Big East was attempting to rebrand itself as a national conference. However, Louisville accepted a spot in the ACC, and Rutgers is joining the Big Ten, likely in 2014.

Here’s the divisional format that the Big East planned to go with for 2013:

East West
UCF Boise State
South Florida Houston
Connecticut Memphis
Cincinnati San Diego State
Rutgers SMU
Louisville Temple

Navy is scheduled to join the conference in 2015, while East Carolina and Tulane are expected to become members in 2014. 

With the news that the basketball schools are breaking away from the conference, what does this do to the football product?

Although there’s a lot of uncertainty surrounding the Big East, all of the additions seem to be on track to join in time for 2013. Boise State is the key cog in the new membership, and the Broncos, at least publically, are full steam ahead to leave the Mountain West for the Big East. Assuming Boise State does join, it would be a huge boost to the future of the conference. And as long as the Broncos are coming along, San Diego State will be joining as well. While losing the basketball schools will hurt the television contract, the Big East doesn’t seem to be in any danger of dissolving altogether.

What about the television contract?

This is the million-dollar question. The Big East is banking on landing a good television deal, which will help keep Boise State and San Diego State in the mix. If the Broncos can make more money on this television contract than in the Mountain West, it’s a good bet they remain in the Big East. There have been a handful of estimates thrown around but none have been as large as the conference was hoping for. Losing the seven basketball-only schools is going to hurt on the television contract, but football can still generate plenty of value.

Biggest winner in this move: None

The Big East as a football conference isn’t going to go away. However, the decision by the basketball schools to leave is a big setback for the Big East, especially as it appeared the conference was ready for a national rebranding and a new image. Will the basketball schools land a better television deal than the one they had in the Big East? Probably not. 

Biggest loser in this move: Connecticut and Cincinnati

Both schools lobbied hard to get into the ACC, but Louisville was chosen as the conference’s replacement for Maryland. Connecticut has a good television market and has been one of college basketball’s top 25 programs over the last 10 years. However, the Huskies are left in a watered down Big East and won’t have their usual Northeast foes on the schedule. Cincinnati should be one of the top football programs in the new format, but after missing out on the ACC, the Bearcats have to be disappointed about no longer being in a conference with Louisville and the seven basketball-only schools.

What will happen next?

Even though the Big East may not be able to land a huge television contract, there’s still an opportunity to piece together a decent football conference. Considering the Big East can earn a chunk of money by having a team make a BCS bowl in the new postseason format in 2014, there is plenty of incentive to be the “best of the rest” conference. It’s certainly a possibility that the Big East’s new football format could eventually break apart, but if Boise State, Cincinnati and Connecticut are on board, other schools will want to join.

The Big East could benefit by expanding to 14 or 16 teams, which would help soften the blow if Connecticut and Cincinnati get ACC invites. If the conference does decide to expand, Western schools such as Fresno State and Air Force will be on the radar for the conference. The Big East could also look at Tulsa from Conference USA or make another run at BYU.

The departure of the basketball-only schools is a significant setback, but the Big East as a football conference isn’t going anywhere. So while this week’s news is a blow to commissioner Mike Aresco, as long as he keeps Boise State in the mix and can prevent any other losses for now, the conference will survive to 2013 and 2014. However, if the Big East loses Boise State, the conference isn’t going to break apart, but it will lose its premier football program.

The new Big East isn’t a football juggernaut, but programs like Houston, Memphis and Temple are better off in this new format, as opposed to returning and playing in a revamped Conference USA. 

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