Ranking the Pac-12's Best and Worst Logos in 2014

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Who has the best football logo in the Pac-12?

Ranking the Pac-12's Best and Worst Logos in 2014

Official school logos have been and will always be the simplest and most important way for a college program to classify and separate itself from its peers. Some change dramatically over time while others are literally set in stone for decades. Some are edgy, exciting and extremely busy while others are clean, classic and simple. 

 

Every college football program in the nation has an official logo and the goal is to be the most recognizable brand in the nation.

 

Since Athlon Sports has been designing the best-looking magazines on newsstands for the better part of half a century, we asked our senior graphic design guru to rank college football's best and worst logos.

 

Here is what Art Director Matt Taliaferro had to say about the Pac-12's football logos:

 

 SchoolLogoAnalysis
1.WashingtonSimple, tasteful, unchanging and very obvious. This emblem with its signature gold trim is one of the best in the nation and leaves little doubt as to what it represents.
2.USCThe interlocking "S-C" is as famous as any logo in the nation. The other logo with the script team nickname above the "SC" isn't needed for a major brand like USC.
3.UCLAThe script "UCLA" is one of the most well-known logos in all of sports much less college football. And the way the word Bruins is incorporated makes it one of the most informative in the nation while still being fairly simple.
4.StanfordMichigan State and NC State know exactly what the smart kids from Palo Alto were thinking when this logo was created. It's classic and simple with a touch of style in the stroked white/red trim. Stanford boasts one of the best brand logos in the nation.
5.OregonIt doesn't get any simpler than the Oregon "O." There is some subtle style to the font that makes it cooler than the average "O." The clean classic look works but some yellow trim might make it the best in the league.  
6.ColoradoThe Buffs' logo balances all of the key aspects to a company logo. It's simple and classic but with just enough style and flair while also being incredibly unique. 
7.ArizonaIt's a clean, classic logo that hasn't needed upgrading for years. The use of two fonts is a bit odd but the two-tone, two-layered "A" leaves little doubt as to what this logo represents.
8.Washington StateAnyone who has watched College Gameday knows about this logo. It is creative in an effort to combine the W-S-U with the Cougar head emblem. It is busy and complicated but very solid nonetheless.
9.Arizona StateThe pitchfork by itself is pretty solid looking with some edgy style. I'm glad the primary logo no longer includes the block "ASU" as it was too forced and busy.
10.UtahThe standard block U is great and the school did an excellent job to incorporate Ute Nation into the look. However, the circle has an outdated helmet feel to it. An upgrade could make this pop.
11.CalCal updated their football logo this offseason and it has been met with mixed reviews. The traditional script "Cal" was a smooth look that had been around for some time. The new Bear looks much edgier and more aggressive.
12.Oregon StateThe Beavers updated their look recently with a new edgier looking logo. And, frankly, they did a good job. This one is smoother and streamlined and is more aggressive. It's tough to make a beaver look mean, however.
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Pac-12 Football 2014 All-Conference Team

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