Get the Athlon Sports Newsletter
Clubs, Balls, Accessories and Style To Amp Up Your Game
Equipment manufacturers have gone back to the future, dusting off some iconic brands with new versions. Adams Golf has resurrected the Tight Lies fairway wood, the club that took the small company to new heights in the 1990s. COBRA Golf has launched a new line of easy-to-hit drivers, fairways, hybrids and irons for men and women called the Baffler XL, a family of clubs that takes inspiration from the original Baffler driver built 40 years ago. PowerBilt is offering a contemporary version of the Countess, a women's set that originally debuted in 1968. Most intriguing of all, Callaway Golf revived the Big Bertha with two new drivers in 2014, the Big Bertha and Big Bertha Alpha. Phil Mickelson already has one in his bag.
The retro theme has certainly raised some eyebrows in the golf industry, but new ideas and concepts continue to dominate the marketplace. Here’s a look at a handful of hot products for 2014:
Cleveland Golf 588 Woods – The 460cc titanium head of the 588 Custom Driver offers the greatest combination of distance, forgiveness and accuracy of any driver Cleveland Golf has ever made. An adjustable hosel creates 12 different settings to precisely tune loft, lie and face angle. The back of the sole has an adjustable weight screw to optimize swing weight. The line includes 588 Fairway woods and 588 hybrids. Variable face thickness helps both maximize distance and playability. The hybrid features a slightly offset face and Gliderail Technology. Website: www.clevelandgolf.com.
TaylorMade Golf SpeedBlade Irons - The ‘Speed Pocket’ of the SpeedBlade irons is wider and longer than the successful Rocketballz line. The handlebar-shaped slot in the sole of the 3-7 irons enables a large area of the face to flex and rebound at impact, resulting in faster ball speed, higher launch and better feel. This improvement allows shots hit below the center of the face, where most golfers miss, to come out higher and longer. More skilled players might gravitate toward the newer Tour Preferred MB, Tour Preferred MC and Tour Preferred CB irons released in January. Dustin Johnson used the Tour Preferred MB irons at the 2014 Hyundai Tournament of Champions on Maui. Website: www.taylormadegolf.com.
Adams Golf New Idea Hybrid irons – High handicappers can rejoice that Adams Golf continues to look after their needs. A revolutionary wraparound slot helps these new hybrid irons generate higher ball speeds and more forgiveness, especially on mis-hits. Extensive research revealed that 15-plus handicap golfers make the majority of contact nearly a half-inch toward the toe. These irons enhance the face speed in the area. Adams recently signed Ernie Els to an endorsement contract, proving that its equipment can satisfy the game’s elite, too. Website: www.adamsgolf.com.
Scotty Cameron Futura X Dual Balance mallet putter – Master craftsman Scotty Cameron has created another magic wand that coaxes balls into the hole with striking consistency. The club’s advanced perimeter stability weighting in the head, a 50-gram counterweight in the butt of the shaft and the 15-inch grip that reduces hand action all work together to promote a smoother, more stable stroke. The proper length of a Dual Balance putter is 38 inches, three inches longer than a conventional putter length. Two of the hottest players in golf, Adam Scott and Jordan Spieth, use Scotty Cameron putters. Website: www.scottycameron.com.
Miura K-Grind Wedge – The distinctive fluted sole of this popular 56-degree wedge is known for producing high-spin exits from bunkers. Two new recently introduced lofts, 52 and 60 degrees, make this short-game weapon more versatile than ever. Katsuhiro Miura, a one-man wizard of craftsmanship, has built Miura Golf, Inc., based in Vancouver, Canada, into the world’s preeminent maker of quality forged golf clubs. Its wedges are second to none. Website: www.miuragolf.com.
Nicklaus Golf Balls – Jack Nicklaus has thrown his hat into the competitive golf ball industry. Forget about launch monitors and ball testing. Players choose their Nicklaus ball — the Nicklaus Black, Nicklaus Blue and Nicklaus White — based on the color of the tees they tend to play from. A percentage of every golf ball sold will be donated directly back to the Nicklaus Children's Health Care Foundation to support pediatric programs and hospitals nationwide. Balls sold through the website listed below will be cheaper — the Black for $32 and Blue and White for $28 — than those sold at pro shops nationwide (costing between $46-$50) to encourage consumers to donate to the cause. Website: www.Nicklaus.com.
NIKE Golf RZN Golf Balls - For the second time in three years, Nike Golf has unveiled another industry first. Building on the success of the 20XI ball, Nike Golf has introduced its innovative Speedlock RZN core technology with four golf balls — the RZN Platinum, RZN Black, RZN Red and RZN White — designed to deliver more distance, better feel and a more consistent, stable ball flight. The new Speedlock RZN core technology features an interlocking core that connects with the compression layer to form a tighter bond. This ‘Speedlock’ harnesses energy for more explosive results. Website: www.nike.com.
adidas Golf adizero one shoes – Weighing less than 10 ounces, the second generation of the adizero line weighs 10 percent less than last year’s innovative Tour shoe, already among the lightest in golf. The seven spikes strategically located on the sole are three fewer than the Tour shoe, yet still maintain traction and stability on the ground. Seven flashy color patterns will be available by May 1. Website: www.adidasgolf.com.
Ecco Street EVO One – Ecco dominates the casual street shoe market with a stylish look that functions at a high level. The Street EVO One comes in high-grade cow leather or genuine camel leather versions. Both combine the award-winning ECCO-Dynamic Traction System (E-DTS) with an array of stabilization and weather-resistant features. Its design cups and cushions the heel, delivering comfort and support. The Danish company owns its own factories, a key component in delivering a quality product. Website: http://us.shop.ecco.com.
Tommy Hilfiger Golf - Preppy, with a splash of attitude, defines Tommy’s fashions. Its spring 2014 golf collection celebrates the energy and spirit of coastal destinations like California’s trendy Monterey Peninsula all the way to the traditional country clubs of East Hampton in New York. A palette of tonal blues and turquoise accents color certain polo shirts and sweaters inspired by the California lifestyle. Other pieces toned in sophisticated greens, navy blues and whites mimic the classic look of East Coast heritage. Special fabrics and cottons combine comfort with performance. Website: www.tommy.com.
TravisMathew – The Spring 2014 Huntington Collection hearkens back to California of the 1960s. As children of the postwar baby boom became teenagers, the so-called “Age of Youth” became a time of freedom and exploration. The Huntington Beach-based golf outfitter wanted to capture what it calls “A Wonderful Time” with its hip patterns, styles and colors. These cool and casual golf outfits can be worn on the course and to the party afterward. Website: www.travismathew.com.
Sunice Pro Sport Collection – This Canadian sportswear company makes cold and wet weather tolerable with lightweight and fashion-driven layering pieces. The new Triberg, a super lightweight and four-way stretch jacket, is the category’s most breathable piece. It’s 100 percent windproof and highly water repellent. The sharp Malaga vest incorporates the same features. The Harvey, York, and Huntley all provide new design options for Sunice’s Windstopper-lined sweaters. Website: www.sunice.com.
Sun Mountain H2NO Golf Bags – This line’s popularity in Europe comes down to its walker-friendly design and waterproof characteristics. The integrated handles on top and swinging legs make it easy to pick the bag up or set it down. The E-Z Fit Dual Strap System distributes weight equally across each shoulder. The bag bottom still fits snug into a golf cart for riding. Multiple pockets organize and store items with ease. Website: www.sunmountain.com.
Bushnell Golf – Three new Bushnell products help golfers answer the age-old question: What club should I use? The NEO XS Golf GPS Watch is not only preloaded with over 33,000-plus courses in more than 30 countries, but it also features market-leading battery life and can be used as an odometer on the course or while exercising away from golf. The Pro X7 range finder and the more compact Tour Z6 JOLT use JOLT Technology, where vibrations alert golfers when they’ve hit the pin, and Second Generation E.S.P. (Extreme. Speed. Precision.) for faster, more accurate readings. Website: www.bushnellgolf.com.
Under Armour Fire Sunglasses – Made for the elite athlete such as spokesman Hunter Mahan, the new UA Fire offers a wide field of view through its ArmourSight Shield lenses. Adjustable nose pads create a snug fit. They’re versatile enough for baseball as well as golf. Website: www.underamour.com.
Oakley Belts – Oakley’s unique custom belt program launched last year, allowing customers to mix and match belt buckles with leather straps of all colors. The new aluminum Golf Pro Series Buckles ($25) are interchangeable with the Premium Belt Straps ($70) or the Reversible Leather Belt Strap ($45), which has stripes on one side and a solid color on the other. Website: www.oakley.com.
SKLZ - Want to hone your game at home? Create your own practice range just about anywhere with the Glide Pad and Quickster Net by SKLZ, an innovative company of sports training equipment located in Carlsbad, Calif. The Glide Pad (costing $99.99) gives way when golfers strike it, allowing them to hit down and through. Its sliding mechanism simulates natural turf movement and helps reduce shock and injury during practice. The 6-foot-by-6-foot Quickster Net ($99.99) is easy to set up and take down. Website: www.sklz.com.