sponsorship

Stock Car Suicide

NASCAR team owners are pricing sponsors out of the market

by Tom Bowles

So what would you do with $13 million? In this economy, that’s a dollar amount that makes most middle-class Americans drool. It’ll certainly make major athletes jealous, too, after all, that’s more than the highest-paid NHL, NBA and major league baseball players earn, and fairly competitive with sport’s “holy grail” these days, the NFL.

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<p> Athlon Sports contributor Tom Bowles notes that the current business model in NASCAR — if not curbed — could sink the ship.</p>
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