Diet Mountain Dew

Dale Earnhardt Jr.'s New Paint Scheme

Earnhardt Gets Diet Mountain Dew Look in 2012

Dale Earnhardt Jr. unveiled his 2012 Diet Mountain Dew paint scheme — pictured top right — on Wednesday via Facebook, rolling out a predominantly silver Chevy with Mountain Dew’s familiar green, red and black accents.

AMP Energy, co-primary sponsor of Dale Earnhardt Jr.’s No. 88 car following the 2007 season, will take on a reduced branding role next season. PepsiCo, whose contract with Hendrick Motorsports and the No. 88 teams runs through 2012, is the parent company of both AMP and Mountain Dew.

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<p> Dale Earnhardt Jr. unveils his 2012 Diet Moutain Dew paint scheme.</p>

The new look is more reminiscent of Buddy Baker’s famous “Grey Ghost” car than the classic early ’80s Mountain Dew machines driven to a pair of titles by Darrell Waltrip in 1981 and '82. And this writer, for one, was hoping for more of a “contemporary” revision of Waltrip’s Buicks — particularly when one considers Earnhardt's love of NASCAR history and his hands-on approach to paint schemes. In fact, the Diet Mountain Dew throwback paint scheme Earnhardt drove in one race last year (bottom right), would’ve done just fine.

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