prime time

Why Rain in Daytona Could Mean Sunshine for NASCAR

A Daytona 500 run on Monday in prime time will be a good thing.

by Matt Taliaferro

For the first time in its 54-year history, the Daytona 500 has been postponed. A soggy scheduled Sunday start time of 1:00 pm EST drug into Sunday afternoon and, when the rain just kept coming, to Monday at noon.

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<p> Monday evening's running of a rain-delayed Daytona 500 could be a ratings boon for NASCAR. And a road map for the future.</p>