Stock Car Suicide
NASCAR team owners are pricing sponsors out of the market
by Tom Bowles
So what would you do with $13 million? In this economy, that’s a dollar amount that makes most middle-class Americans drool. It’ll certainly make major athletes jealous, too, after all, that’s more than the highest-paid NHL, NBA and major league baseball players earn, and fairly competitive with sport’s “holy grail” these days, the NFL.
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