Where did the term March Madness come from?
In 1982, Brent Musburger popularized the phrase “March Madness” during the CBS telecast of the NCAA Tournament. But the origin story dates back to 1939, when Illinois High School Association (IHSA) official Henry V. Porter wrote a magazine article “March Madness” and later used a variation of the term in a poem, “Basketball Ides of March.” The NCAA and IHSA went to court in 1996 over a dispute of the “March Madness” trademark. The two sides agreed to a “dual use trademark” that grants the NCAA perpetual license to use the phrase during its college basketball tournaments and allows the IHSA to use the phrase for its high school basketball tournaments.
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