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SEC Quarterback Reportedly Signs NIL Deal With Gatorade

Anthony Richardson, Florida Gators Football

The college football landscape has changed drastically since the approval of name, image and likeness deals last year.

With college athletes all across the country signing contracts with corporations both big and small, many players have entered into historical and record-breaking deals. 

Florida Gators' Anthony Richardson is no exception, as the talented dual-threat quarterback signed an agreement with Gatorade today to become the first player in school history to sign a NIL deal with the powerful Florida brand. 

"Anthony Richardson has become the first Florida athlete to sign an NIL deal with Gatorade," On3 NIL announced Wednesday. "The sports drink was first developed in Gainesville in 1965. The QB is promoting the SEC's Game Day Challenge in partnership with Gatorade."

As mentioned in the article, Richardson will aid in promoting the SEC's "Game Day Challenge" in partnership with Gatorade. 

The "Game Day Challenge" is part of Gatorade's "Fuel Tomorrow" campaign, where fans can enter to win a trip to the SEC, ACC and Big Ten Championships, among other prizes.

Richardson is completing 56.5% of his passes for Florida this season, but has thrown just six touchdowns compared to seven interceptions. The athletic quarterback has also rushed for six scores and nearly 400 yards this year.