More people watched Saturday's matchup between Alabama and Tennessee than any other college football game so far this season.
The game certainly lived up to the hype.
The SEC announced Tuesday that 11.557 million viewers tuned in to watch the Volunteers' thrilling 52-49 upset of the Crimson Tide.
The game was broadcast on CBS. The SEC's deal to air its "game of the week" on CBS will expire after the 2023 season, when all of the league's games will be shown on ESPN.
It's relatively rare for a college football regular season game to attract more than 10 million viewers. The only other matchups to draw that many eyeballs were the Week One clash between Ohio State and Notre Dame and the Week Two matchup between Alabama and Texas.
The moral of the story: Nothing gets football fans to tune in like the possibility of Alabama being upset. Tennessee delivered for the record audience on Saturday.