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Look: USC Launches Official Caleb Williams Heisman Campaign

Caleb Williams, USC Trojans Football

USC QB Caleb Williams

USC quarterback Caleb Williams vaulted up Heisman Trophy odds boards with his performance in the Trojans' thrilling win over rival UCLA on Saturday.

Now, his school is taking up his cause and lobbying for him to win the most coveted individual award in college football.

USC has launched a website, he13man.com, highlighting Williams' credentials in the Heisman race. The campaign includes a 98-second hype video that celebrates Williams' accomplishments both on the field and off it.

Williams, who transferred to USC from Oklahoma prior to this season, threw for 470 yards and two touchdowns while rushing for 33 yards and another score during the Trojans' 48-45 win over their rival.

On the season, he has now thrown for 3,480 yards and scored 40 total touchdowns, helping lead USC to a 10-1 record after going 4-8 in 2021

His performance against UCLA has positioned Williams as the second-favorite to win the Heisman, according to DraftKings. Ohio State quarterback C.J. Stroud remains the favorite. Williams moved into the lead to lift the trophy in a weekly Heisman straw poll published by the Athletic on Monday.

Schools launching hype campaigns, and even creating websites, in an effort to bolster a player's Heisman chances is nothing new. Ohio State has created a similar site for Stroud.

More important to both players' chances will be how they perform in a pair of marquee matchups this week. Stroud and Ohio State will host rival Michigan in a matchup of top-four teams. USC will face Notre Dame.