Pac-12 Announces Significant NIL Opportunity For Student-Athletes

The Pac-12 doesn't do many things right, but it did this Thursday morning. The conference has announced a significant NIL opportunity for student-athletes. 

The Pac-12 is giving student-athletes to profit off their own personal gameday highlights. It's a significant opportunity for players. 

“The Pac-12 was the first conference to make its game highlights available to student-athletes for NIL purposes, and now, through our all-encompassing data and technology partnership, we can offer Pac-12 student-athletes something they’ve never been able to utilize before for their own financial benefit,“ said Annie Gerhart, COO, Tempus Ex Machina, via the Pac-12's official website. “Our technology is ready for social media companies to create turnkey monetization programs that student-athletes can opt into and begin to earn compensation on their own highlights.”

An interesting NIL-related deal that other conference are sure to follow. 

For the first time in a while, the Pac-12 is out ahead of the pack on this one.