College football is a beautiful game. You've got the picturesque campuses, spirited cheerleaders and colorful crowds. But at the center of it all are the uniforms our favorite teams wear on the field every fall.
It's beginning to look like we are moving past the age of where the alternate uniform is no long the exception, but the norm. That makes comparing and ranking uniforms a little more interesting.
Consider this the red carpet show before the main event that is the 2017 college football season.
First up: the Big 12.
Let's see where your favorite team’s unis land in our rankings.
— Rankings by J.P. Scott, who is part of the Athlon Contributor Network. He is also covers the Big Ten for Black Heart Gold Pants, Iowa's SB Nation blog. His work has appeared on SI.com, FoxSports.com, Yahoo! and Bleacher Report. Follow him on Twitter @TheJPScott
10. Iowa State
Much like their performance on the field almost every season, Iowa's State's uniforms are an ugly mess. I don't care if they go with the maroon, white or supposedly now a black look, there's just something cheap about the threads the Cyclones wear every season.
Baylor has done some interesting things recently in terms of switching from the green and gold combo to an all-green and all-white. Be that as it may, the overall design is pretty basic, if not dated. At some point Baylor should consider dropping the block "BU" on the helmet in favor of a bear or a bear claw.
8. Texas Tech
This is a case of trying to do too much. With colors like red and black, you don't need to get too fancy. Settle on one look and run with it. The Red Raiders lack one solid, recognizable look. As it stands, most of the combinations they sport end up looking like Texas high school uniforms.
I don't really have any issues with Oklahoma's uniforms, they just don't really stand out. They are about as plain as you can get, which on its own is not a bad thing. I think it's the shade of crimson that makes it look bland when measured against some of the other, more colorful uniforms in the conference. Truth be told, Sooner football never has been — nor should it be — about how flashy and attractive the uniforms are.
6. West Virginia
The Mountaineers always look sharp, whether it be all-blue, all-white or all-old gold. The "WV" design on the helmet was ahead of its time and amounts to a timeless centerpiece that ties the entire uniform together. And really, it's tough to mess up blue and gold.
5. Kansas State
The fighting Bill Snyders rock a classic, timeless look. The silver helmet and pants twinkle under the lights and the purple pops. The Powercat logo is one of the best in the sport and gives the Wildcats one of the cleanest, coolest looking helmets in the country.
I absolutely love the classy look of Jayhawk football. The bright, true blue — an underused color in modern sports uniforms — simply pops. All three helmets — red, white and blue — look fantastic with the chrome finish. The only change I'd make would be swapping out the "KU" on the helmet for a mean looking Jayhawk. That might be enough to vault Kansas to the top of this list.
The are very few uniforms in any sport that look better than the burnt orange jerseys and white helmets the Longhorns march onto the field in. The stunningly bright white pants could serve as an ad for a laundry detergent commercial. And the Longhorn on the helmet? Simply one of the best logos on the planet.
2. Oklahoma State
Like a few other schools, Oklahoma State has the luxury of a pretty sweet color combination — orange and black. Whether they go solid or mix and match colors, the Cowboys are always looking sharp. For my money, it doesn't get much better than the matte black helmet. And hey, having a billionaire as a booster and a fan doesn't hurt when it comes to rolling out new, cutting edge looks.
The Horned Frogs can go white, black or gray as a base. It's doesn't matter — everything they do looks fantastic — and the purple is a big reason why. But the game-changer that sets the Horned Frogs apart from the rest of the Big 12 is the frog-skin look. It could have been really good or really bad, but it ended up looking incredible. The rest of the conference pales in comparison to TCU's look.