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Ranking the Big 12's Best and Worst College Football Logos in 2015

TexasTech_cheerleaders_Big12_logos.jpg

Just about every sports fan is tied to their team’s logo, which makes ranking logos complicated. To get an educated opinion on what is a good logo and what isn't, Athlon Sports turned to one of the people most responsible for helping produce some of the best-looking magazines on the newsstands, graphic designer Daly Cantrell.

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Here is what she had to say about the Big 12's football logos:

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Team

Logo

 

Analysis

1.

Texas

 

Talk about classic. The Longhorns’ logo is simply unique and is arguably one of the best  in college football.

2.

West Virginia

 

Perfect placement. The placement of the WV is what makes this logo. It’s different and the sharp edges really bring a strong, tough look to the logo.

3.

Oklahoma

 

Again, like the West Virginia logo, this logo stands out because of the placement of the letters. It’s clean, bold and gets right to the point.

4.

Kansas State

 

Kansas State’s logo is an aggressive take on a silhouette, and I love it. The simplicity in the details is what makes this logo shine. 

5.

TCU

 

The block-style font is classic in the world of sports logos. A three-letter logo can sometimes be tricky to keep balanced, but curving the letters was the right way to go.

6.

Baylor

 

The placement of this logo is similar to the Sooners one, but in my book, the thickness of the gold stroke weakens this logo.

7.

Iowa State

 

 I am a fan of block letters and arched text, but this logo has too much going on. Backing off on something — beveling, stoke or color would strengthen the logo.

8.

Oklahoma State

 

This is not a monogram, but a logo. If the words did not vary so drastically in size I think the logo would have a stronger presence. I do enjoy the use of the black and orange, but the thin grey stroke is unnecessary.

9.

Texas Tech

 

Great placement; too much beveling. The two-toned colors along with both a white and black stroke makes this logo look overdone.

10.

Kansas

 

The Jayhawk has design potential, but this cartoon look isn’t it. Someone needs to jump into the 21st century and modernize this bad boy.