Just about every sports fan is tied to their team’s logo, which makes ranking logos complicated. To get an educated opinion on what is a good logo and what isn't, Athlon Sports turned to one of the people most responsible for helping produce some of the best-looking magazines on the newsstands, graphic designer Daly Cantrell.
Here is what she had to say about the Big 12's football logos:
Talk about classic. The Longhorns’ logo is simply unique and is arguably one of the best in college football.
Perfect placement. The placement of the WV is what makes this logo. It’s different and the sharp edges really bring a strong, tough look to the logo.
Again, like the West Virginia logo, this logo stands out because of the placement of the letters. It’s clean, bold and gets right to the point.
Kansas State’s logo is an aggressive take on a silhouette, and I love it. The simplicity in the details is what makes this logo shine.
The block-style font is classic in the world of sports logos. A three-letter logo can sometimes be tricky to keep balanced, but curving the letters was the right way to go.
The placement of this logo is similar to the Sooners one, but in my book, the thickness of the gold stroke weakens this logo.
I am a fan of block letters and arched text, but this logo has too much going on. Backing off on something — beveling, stoke or color would strengthen the logo.
This is not a monogram, but a logo. If the words did not vary so drastically in size I think the logo would have a stronger presence. I do enjoy the use of the black and orange, but the thin grey stroke is unnecessary.
Great placement; too much beveling. The two-toned colors along with both a white and black stroke makes this logo look overdone.
The Jayhawk has design potential, but this cartoon look isn’t it. Someone needs to jump into the 21st century and modernize this bad boy.