Just about every sports fan is tied to their team’s logo, which makes ranking logos complicated. To get an educated opinion on what is a good logo and what isn't, Athlon Sports turned to one of the people most responsible for helping produce some of the best-looking magazines on the newsstands, graphic designer Daly Cantrell.
Here is what she had to say about the Big 12's football logos:
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| Team | Logo |
| Analysis |
1. | Texas |
| Talk about classic. The Longhorns’ logo is simply unique and is arguably one of the best in college football. | |
2. | West Virginia |
| Perfect placement. The placement of the WV is what makes this logo. It’s different and the sharp edges really bring a strong, tough look to the logo. | |
3. | Oklahoma |
| Again, like the West Virginia logo, this logo stands out because of the placement of the letters. It’s clean, bold and gets right to the point. | |
4. | Kansas State |
| Kansas State’s logo is an aggressive take on a silhouette, and I love it. The simplicity in the details is what makes this logo shine. | |
5. | TCU |
| The block-style font is classic in the world of sports logos. A three-letter logo can sometimes be tricky to keep balanced, but curving the letters was the right way to go. | |
6. | Baylor |
| The placement of this logo is similar to the Sooners one, but in my book, the thickness of the gold stroke weakens this logo. | |
7. | Iowa State |
| I am a fan of block letters and arched text, but this logo has too much going on. Backing off on something — beveling, stoke or color would strengthen the logo. | |
8. | Oklahoma State |
| This is not a monogram, but a logo. If the words did not vary so drastically in size I think the logo would have a stronger presence. I do enjoy the use of the black and orange, but the thin grey stroke is unnecessary. | |
9. | Texas Tech |
| Great placement; too much beveling. The two-toned colors along with both a white and black stroke makes this logo look overdone. | |
10. | Kansas |
| The Jayhawk has design potential, but this cartoon look isn’t it. Someone needs to jump into the 21st century and modernize this bad boy. |
