Official school logos have been and will always be the simplest and most important way for a college program to classify and separate itself from its peers. Some change dramatically over time while others are literally set in stone for decades. Some are edgy, exciting and extremely busy while others are clean, classic and simple.
Every college football program in the nation has an official logo and the goal is to be the most recognizable brand in the nation.
Since Athlon Sports has been designing the best-looking magazines on newsstands for the better part of half a century, we asked our senior graphic design guru to rank college football's best and worst logos.
Here is what Art Director Matt Taliaferro had to say about the Big 12's football logos:
Arguably the best logo in college football, the Longhorn is classic, simple, unchanging but also unique and creative. There is nothing else to say.
There is no doubting what the interlocking "O" and "U" stand for, right? The smooth lines and lack of extras in the font make this a fantastic logo.
All of Kansas State's design work, color scheme and uniforms are underrated and the logo is the same. Aggressive, stylish but yet still fairly simple and clean.
When it comes to creativity, this one gets high marks for the way the letters have been worked together without putting too much flair into the design. It also reminds fans of the WVU landscape as well.
The block font will always be in style and the arched type works best with three letters rather than four or more. An underrated logo.
The letters are uniquely combined and the font is solid. The grey outline isn't the best and gives this logo a third unneeded color.
The power "I" and arched State are very unique across all of college football. But nothing can be done about the color scheme.
The big-T, little-T combo is pretty cool but this logo is extremely busy. Beveled font and three different colors don't exude tradition.
Normally, block lettering is great but the Bears' font is just a little off and seems a bit antiquated. The color scheme isn't the best, but is used well.
The cartoon Jayhawk is a signature logo but doesn't really create an intimidating image in any sense of the word. And why is it dancing?