We have ranked every college football program in the country, based on the attractiveness of the position from a coaching perspective. We considered many factors — tradition, facilities, location, money — but in the end, we simply asked ourselves the following question: Where would we want to coach? Today we focus on the Big 12.
(Note: Current or impending NCAA sanctions were not a factor in these rankings.)
Ranking the Coaching Jobs in the Big 12 for 2013
Pros: Texas offers the complete package: Great school in a great town with great tradition. Also, it’s located in a state that treats high school football like a religion.
Cons: Texas has a ton going for it (see above), but the Longhorns are only 22–16 in the last three seasons. The program is not immune to losing. And while Texas is a recruiting power, there are three other AQ conference schools in the state, and virtually every other national power dips into Texas to recruit as well.
Final Verdict: It’s easier said than done — just ask David McWilliams and John Mackovic — but everything is in place to win big on a consistent basis at Texas.
Pros: Oklahoma has been a dominant force in college football dating back to the late 1930s. The program has consistently been able to dip into Texas and steal more than its share of elite players on an annual basis. The Big 12, with no Nebraska and no conference title game, offers an easier path to a national championship for OU.
Cons: The state does not produce enough talent to stock the Sooners’ roster with the type of players needed to compete for championship. Recruiting at a high level out of state is a must.
Final Verdict: Not every coach has won big at Oklahoma — John Blake went 8–16 in three seasons (1996-98) — but it is clearly one of the marquee jobs in the nation. Winning a national championship is well within your reach.
3. Oklahoma State
Pros: T. Boone Pickens is a very wealthy man, and he’s a big fan of Oklahoma State football. As a result, the Cowboys boast some of the best facilities in the nation. And these facilities help the O-State coaches tap into a fertile recruiting ground in nearby Texas.
Cons: Since Oklahoma State joined the Big Eight in 1960, the Cowboys have finished ahead of Oklahoma five times. The school will always be the No. 2 program in the state.
Final Verdict: In a vacuum, Oklahoma State would be a wonderful place to coach, but if you have your sights set on competing for a national title on a regular basis, Stillwater might not be the place for you. There’s a reason the school has only won two conference titles since the mid-1950s.
4. West Virginia
Pros: West Virginia has an SEC feel to it. There are no pro sports to share the spotlight with in the Mountain State; the Mountaineers are the game in town.
Cons: West Virginia’s recruiting base isn’t as strong as many of its rivals in the Big 12. The state simply doesn’t produce many elite-level prospects.
Final Verdict: History tells us that West Virginia is a very good job. The school has won at least 10 games six times since 1988. But it’s not a job without its challenges. It’s a strange geographic fit in the Big 12, which presents some difficulties on the recruiting trail.
Pros: TCU is located in the heart of the most fertile recruiting area in the country. The Horned Frogs have vastly improved their facilities over the past five years and now are a member of one of the nation’s top conferences.
Cons: TCU is now back in a power conference, but it’s still a small private school (8,000-plus undergrads) in league comprised mostly of massive state schools. The fan base will never be as large as many of its rivals.
Final Verdict: Perhaps no school other than Boise State has improved its national profile in the past 5-10 years as much as TCU. The school is back in a power conference after bouncing around for 16 years in the mid-major ranks (WAC to C-USA to MWC). This is not an elite job — TCU will always take a back seat to Texas, Texas A&M and even Texas Tech in its own state — but it’s a much better opportunity for a coach than it was 10 years ago.
6. Texas Tech
Pros: Texas Tech has proven it can win consistently. Prior to 2010, the Red Raiders had been .500 or better in league play — SWC and Big 12 — 22 times in the previous 25 seasons. The school has recently invested in the program with an $84 million renovation to Jones AT&T Stadium.
Cons:While the program has managed to remain competitive, winning titles has been very difficult in Lubbock. The school has not won an outright conference title since 1955, when it claimed its third straight Border Intercollegiate Athletic Association championship. Also, recruiting to Lubbock — the outpost of the Big 12 — can be a bit difficult.
Final Verdict: Texas Tech might be the fourth most attractive job in its own state, but it’s still a very good program that has proven it can’t remain relevant in the Big 12.
Pros: Baylor’s recruiting base has always made it an intriguing job. There is more than enough talent in the state to stock a talented roster, even with Texas and Texas A&M grabbing most of the elite players. The school will open a new, 45,000-seat Stadium on Brazos River in 2014. It will be among the nicest facilities in the nation.
Cons: Baylor will always be down low on the food chain among the FBS schools in the state of Texas. As a small, private school, support will always be an issue. In 2012, on the heels of a 10-win season that produced a Heisman Trophy winner, Baylor only averaged 41,194 per game to rank last in the Big 12.
Final Analysis: Art Briles is proving that Baylor can compete in the Big 12. The Bears have won 25 games in the past three season — the best three-year stretch in school history. The new stadium and the university’s commitment to the program should allow Baylor to remain relevant if Briles ever bolts for greener pastures.
8. Kansas State
Pros: Kansas State has averaged 8.5 wins over the past 20 years and been ranked in the final AP poll 12 times over that span. Support for K-State football is very strong, especially when the team is winning.
Cons: Only one man has been able to win at Kansas State. This might be more of an indictment of Ron Prince than the program, but the Wildcats went a combined 9–15 in the Big 12 in the three seasons between Bill Snyder’s two tenures.
Final Analysis: It’s tough to evaluate this coaching position. There are seemingly a bunch of hurdles — poor recruiting base, remote location, lack of tradition prior to the 1990s — but Snyder has managed to win at a high level on a consistent basis. Can another coach succeed in Manhattan? We’ll find out soon enough.
Pros: While it’s difficult to win at Kansas, it can be done. Glen Mason won 10 games in 1995, and Mark Mangino won 12 — and played in a BCS bowl — in 2007. The school has invested in facilities over the past decade. The weight room is top notch.
Cons: Crowds at Phog Allen Fieldhouse are arguably the best in college basketball, but support for Kansas football is not nearly as strong. Last season, the Jayhawks ranked 59th in the nation in attendance with 41,329 per game at Memorial Stadium. Also, KU is second on the food chain in a state that doesn’t produce many high-level recruits.
Final Analysis: Kansas is one of the toughest AQ conference jobs in the nation when you factor in the recruiting base, lukewarm support and the fact that no coach since the 1950s has enjoyed sustained success in Lawrence.
10. Iowa State
Pros: Cyclone fans sure love Iowa State football. Last season, the school averaged 55,274 fans per game (100.5 percent of capacity) at Jack Trice Stadium. Not bad for a school that has had one winning season since 2005.
Cons: The school is second on the food chain in a state that does not produce many FBS-caliber recruits. Dan McCarney enjoyed a nice run in the early 2000s, but it’s been very difficult to sustain success in Ames.
Final Analysis: Outside of the strong support for a passionate fan base — though that does carry significant weight — it’s difficult to find too many positives about the coaching position at Iowa State. There’s a reason the school has not won more than seven games in consecutive seasons since the late 1970s.
Related College Football Content
College Football's Top 5 Quarterbacks on the Rise for 2013
Ranking the Big 12's College Football-Basketball Coaching Tandems for 2013
College Football's Top 15 Impact JUCO Transfers for 2013
Big 12 Team Recruiting Rankings for 2013
10 True Freshman Likely to Make an Impact in 2013
Grading College Football's New Coach Hires for 2013