From motor oil to organic chicken, some bowl games have us questioning the thought process behind the names and sponsors.
If you've watched college football bowl games during the 21st century, you've probably cocked your head to the side like a confused dog trying to understand what some of the games' corporate sponsors do. Sometimes, even if you know, you're still left asking, "What does this company have to do with college football, or even the area the bowl is being played in?" Sometimes, I'm just surprised that the business can throw away money by slapping its name on a bowl game nobody is going to watch.
With that in mind, here are the 10 strangest title sponsors for college football bowl games in 2015.
10. Air Force Reserve Celebration Bowl
I have no beef with the Air Force. I gave the best years of my life to the Air Force and am forever grateful. That said, I also know the Department of Defense — like the rest of the government — is strapped for cash. The Air Force is kicking people out before their contracts are up and the military is reworking its retirement system all in the name of cutting costs. So how much sense does it make to toss a bag of cash at an obscure bowl game? Seems weird to me. And what are the players going to get for swag? "Aim High" t-shirts? An enlistment contract? I do like that they added the word "celebration." I've been deployed with and in training with plenty of reservists. They do know how to celebrate.
9. Autonation Cure Bowl
I'm going to tip-toe around a bit here, mostly because the "cure" in this case refers to finding a cure for breast cancer. Obviously, that's a great cause. Unfortunately, for whatever reason, Autonation is the sponsor. It's as if the message is "Hey, let's find a cure for this terrible disease, but while we're at it, don't forget to shop for your next car online!" Yikes, right? And this thing is in Orlando! Where you at, Disney? But again, at the end of the day, this is a bowl for a good cause, and you can help by clicking here to donate.
8. National University Holiday Bowl
Does anyone else find it strange that a college would sponsor a bowl game? You are going to be bombarded with commercials touting this college that specializes in continuing education. In the meantime, two football teams will be battling it out on the field, wearing the uniforms of two colleges that in all likelihood provide the same programs and method of delivery. It's like Notre Dame sponsoring a bowl. Oh no. Did I say that out loud?
7. Foster Farms Bowl
There you are, on the day after Christmas, busting open that bottle of scotch Uncle Dave bought you, smashing the rest of grandma's uneaten Christmas cookies — made with lard — into your face. You plop down on the couch with your leftover ham sandwich, oozing with mayo, and flip on the TV. Welcome to the Foster Farms Bowl, sponsored by a semi-healthy organic chicken company (they do make corndogs), attended by a crowd of people who live in an uber-healthy organic metro. Shame on you. Shame.
6. Royal Purple Las Vegas Bowl
Yes! It's the Las Vegas Bowl! Sin City! Sponsored by Royal Purple! Wait. What is Royal Purple? It's probably a hot new online poker site. Maybe it's a fancy new liquor they are selling at all the hottest Las Vegas clubs, sort of like Tom Haverford's Snake Juice.
Nope. It's motor oil.
5. Gildan New Mexico Bowl
Ah, New Mexico. One of the most naturally beautiful, scenic states. It's deserves it's own bowl. There are so many ways you could go in terms of a sponsor. Of course, the obvious choice is a high-volume t-shirt supply and printing company. So majestic.
4. Russell Athletic Bowl
Wait, wait, wait. Russell Athletic is still in business? And they have money to sponsor a bowl? Get out of town! Why not call it the throwback bowl and try to get Tab cola as the sponsor? What do they plan on giving out as gifts? Old worn-out sweatshirts your grandpa donated to the local thrift store?
3. Raycom Media Camellia Bowl
Oh boy. Look, I get that Raycom Media has some cash. If they want to sponsor a bowl, that's cool. But trust me here, I've been to Montgomery, Alabama. No offense to the fine people of that town, but I don't care what flower you slap on the name and logo of any bowl game you are playing there, you're going to have a tough time convincing me or any of the players participating in the game that a trip to Montgomery is a reward for a fine season. I guess what I'm saying is, this is a case where a company's name is good enough. Don't try to decorate it with flowers.
2. Marmot Boca Raton Bowl
"Marmot" sounds a little like "varmint." That's cool, because Boca Raton is spanish for "Rat's Mouth." Good enough — except that this sponsor-location relationship makes absolutely no sense whatsoever! Boca Raton is a warm weather beach community. You vacation there for fun in the sun. There are no mountains. There are no forests. There most certainly is no snow. Now take a look at the Marmot website. I rest my case.
1. BattleFrog Fiesta Bowl
Huh? What's that now? Come again? BattleFrog. Is that like Angry Birds? It must be a hot new app that all the kids are downloading. Sounds awesome. Wait a minute — it's some sort of company that organizes those mud runs and other annoying fitness events that you hear your annoying co-workers brag about training for and participating in. Yup, forget Tostito's. No chips. No salsa. No guacamole. No cerveza. No margaritas. Nothing says "fiesta" like six months of training for a mud run. Meanwhile, most of the viewing audience will be more concerned with who is going on the next beer run.