It's coaching carousel season in college football, which means it's also Urban Meyer rumor season.
Naturally, a new theory has emerged about where the former national champion head coach might resurrect his career.
Kyle Rowland of the Toledo Blade tweeted Monday that he believes Meyer will replace Luke Fickell at Cincinnati. Fickell left the Bearcats over the weekend to become the head coach at Wisconsin.
"I’ve said it since 2018: Urban Meyer will follow Luke Fickell at Cincinnati," Rowland tweeted. "Meyer is a UC grad, the Bearcats are going to the Big 12, Meyer’s son, Nate, has been a student assistant under Fickell. It’s perfect."
While it might be easy to scoff at the idea of Meyer, whose last two college jobs were at Florida and Ohio State, coaching a school that is currently in the AAC, Rowland makes some solid points. His tweet has gained some traction as a result.
Meyer graduated from Cincinnati in 1986. The Bearcats are rising in stature, as they will start playing in the Big 12 next season. And Meyer's son, Nate, is currently on the Bearcats' staff as a student assistant.
That said, Meyer could find his son a spot on staff anywhere should he decide to coach again. And one has to wonder whether or not Cincinnati can afford to pay Meyer enough to lure him out of retirement.
The Bearcats were set to pay Fickell an average of $5 million a year through 2028 following a contract extension he signed last offseason. Meyer would likely cost closer to $10 million, the current salary range for the likes of Nick Saban, Kirby Smart and Jimbo Fisher.
The appeal of Meyer is obvious. Despite his disastrous tenure with the Jacksonville Jaguars, he's won everywhere he's coached in the college game. He led Utah to an undefeated season and BCS Bowl berth, he won two national championships at Florida and one at Ohio State.
Plus, given that Meyer has famously un-retired twice now, it wouldn't come as a surprise if he gives up his television job for one more stint on the sidelines. Every fanbase with an opening will try to talk themselves into him coaching their team, Cincinnati included.
But could the Bearcats' chances of landing him actually be legitimate? Time will tell.