Dana White is the President of the Ultimate Fighting Championship (UFC). White, 49, also has a reported net worth of $500 million. When Zuffa, LLC, (“Zuffa” meaning “fight” in Italian) sold its majority stake in the UFC to William Morris Endeavor Entertainment LLC (WME-IMG) for $4.2 billion on July 11, 2016, White cashed in his nine percent share in the company for a reported $360 million (or more).
“I had 10 (percent), but I sold a point to Abu Dhabi (Flash Entertainment) when they bought, a few years ago,” White told Jimmy Kimmel, in 2016. “I got a few bucks.”
Despite new ownership in WME-IMG, White remains the President of the UFC and remains the face of and driving force behind the league. But following a windfall of newfound riches, White was as rattled as he’s ever been.
“When the deal closed,” White told Kimmel, “I kind of Howard Hughes-ed myself up in a hotel room for a couple days. I didn’t eat. I didn’t sleep.”
White is credited with growing the UFC and the entire sport of mixed martial arts into a multi-billion-dollar industry that has overtaken boxing in the global fight game. As a result of White’s business savvy, marketing style and cutthroat tactics, he has become one of the richest men in sports.
After a fledgling boxing career, White worked as a manager to Tito Ortiz and Chuck Liddell, two of the biggest MMA fighters the sport has ever seen. White’s childhood friend, Lorenzo Fertitta (along with his older brother Frank Fertitta III), purchased the near-bankrupt UFC for $2 million in 2001 and appointed White to run the day-to-day operations as president.
After flipping a $2 million UFC purchase for over $4 billion just 15 years later — making 2,000 times their initial investment — all parties involved are extremely happy. Dana White’s post-sale tweet says it all. He's a happy (and very rich) man.
If you want to learn more about his success and the current value of the UFC, watch his chat with Tony Robbins.