SportsCenter comes on every single day.
Sooner or later someone was bound to get tired of ESPN's flagship show... but no one would've guessed it would be one of their own reporters. Brian Windhorst was on talking about the Cavaliers, and something LeBron James-related of course, when he appeared to have taken a brief timeout.
Windhorst later caught wind (see what I did there?) of what people were saying about him, and decided to clear up the rumors.
He was merely getting his Schefty on. There's no shame in that.