Manny Pacquiao won't just be doing it any longer.
Nike, longtime sponsor of the boxer, has dropped him after his recent anti-gay comments. The two had been partners since 2006. The leader in sports apparel was disturbed after Pacquiao claimed that gay people are "worse than animals".
Pacquiao uploaded an apology to his Instagram account but it was too little, too late.
"I'm sorry for hurting people by comparing homosexuals to animals," Pacquiao tweeted. "Please forgive me for those I hurt. God bless!"
Nike swiftly responded with a statement on their relationship, or lack thereof, with Pacquiao after his comments.