Manziel Mania has taken Cleveland by storm
NFL commissioner Roger Goodell had barely finished announcing the name of the 22nd overall draft pick when all hell broke loose in Cleveland. Browns fans wasted no time in changing Johnny Manziel’s nickname from “Johnny Football,” interrupting his post-draft press conference at Radio City Music Hall with chants of “John-ny Cleve-land!”
Manziel has become the city’s newest savior.
In the 16 hours after drafting Manziel, the Browns sold 2,000 new season tickets. It took only slightly longer for Manziel’s No. 2 jersey to become the best-selling in the NFL since April 1. The league’s official website store sold almost as many Manziel jerseys during draft weekend as it did Robert Griffin III, Tim Tebow and Andrew Luck jerseys during their draft weekends combined.
Manziel’s popularity extends far and wide. He counts Cowboys owner Jerry Jones, recording artists Drake, Wale and the Jonas Brothers, NBA star LeBron James and the “Duck Dynasty” crew among his admirers. He’s been photographed with model Kyndal Kyaire’s arm around his neck.
If Manziel can carry the success he had at Texas A&M into the NFL, he stands to become the biggest star in the most popular professional sports league in the U.S. Thus, the NFL finds itself rooting for “Johnny Cash” almost as much as Browns fans.
“Johnny Football!” Goodell says. “I think he represents so much passion for the game, so much excitement. If he brings that to the NFL, that would be a great thing for us, and I think a great thing for the fans. He’s a wonderful young man. … He’s obviously focused and determined to be successful. I wouldn’t count him out, that’s for sure.”
Joe Namath ranks as the closest any NFL player has come to Manziel’s stardom, which transcends football, but the Hall of Fame quarterback played in an era that lacked social media and 24-hour sports stations.
During the first round of the draft, which went three-and-a-half hours, 5.2 percent of all Twitter messages mentioned Manziel. TV ratings soared as NFL teams kept passing on Manziel. ESPN drew 9.9 million viewers, making it the most-watched draft in the 35 years the network has carried it. Another 2.4 million viewers tuned into The NFL Network for first-round draft coverage.
“He’s a celebrity. He’s Elvis Presley,” says Jones, whose Cowboys passed on Manziel with the 16th overall pick. “And, by the way, he just happens to be a football (player), too. That is what this is all about and the kind of visibility and the kind of interest (he brings), and he is that, so that’s a plus.”
Spurned by LeBron James (Editor's note: This story was written shortly after the NFL Draft in May before James decided to return to play for his hometown Cavaliers.) and disappointed by their NFL and MLB franchises many times over, Cleveland fans finally have something to celebrate. After twice passing on Manziel — first at No. 4 by trading with the Bills and then at No. 8 when they selected Oklahoma State cornerback Justin Gilbert — the Browns traded up later in the first round to nab Manziel.
It prompted some Browns fans to greet Manziel with chants of “Super Bowl!” when he arrived for the first time at the team’s headquarters in Berea, Ohio.
The Browns last won an NFL title in 1964, the pre-Super Bowl era. That also marks the last time Cleveland won a title in any major sport.
Manziel knows the team’s sad history. As soon as he declared for the draft in January, he used the Internet to research all the quarterback-needy teams with top picks. In the only interview he granted before the scouting combine, Manziel mentioned the Browns’ inability to find a franchise quarterback, the biggest reason they are 77–163 since returning to the NFL as an expansion team in 1999.
Manziel’s quote sounded a bit like a Namath-esque guarantee.
“If … it’s the Cleveland Browns that draft me, I’m going to pour my heart out for the Dawg Pound and try to win a Super Bowl for Cleveland,” Manziel said. “I don’t care if they’ve had 20 starting quarterbacks since 1999. I’m going to be the 21st, and the guy that brought them the Super Bowl.”
Of their 18 first-round draft selections since 1999, the Browns now have used four on quarterbacks. Cleveland made Tim Couch the No. 1 overall pick in 1999. Brady Quinn (2007) and Brandon Weeden (2012), like Manziel, were selected No. 22 overall, a fact Manziel called coincidence rather than foreshadowing.
None offered the excitement and the promise the Browns hope Manziel does.
“He’s always must-see,” says George Whitfield Jr., Manziel’s personal quarterbacks coach. “He’s always exciting. You don’t know what you’re going to see. It’s like watching Michael Jordan. You watch him, and there’s a good chance you’re going to see something you’re still talking about next week. That’s how Johnny is. He honestly feels if he has something to do with the circumstances, his team is going to win. ‘These couple of sticks? I can make a fire.’”
Manziel, 21, casts himself as a small-town kid who made good. He was born in Tyler, Texas, a town of 99,000, and played high school football in Kerrville, Texas, with a population of 22,000. Because of his small stature, Manziel received only a handful of scholarship offers despite a decorated schoolboy career that earned him the famous nickname that has followed him since.
He chose A&M over Oregon, and after a redshirt season, Johnny Football hit the big stage. In the school’s first season in the SEC, Manziel led the Aggies to an 11–2 record, including a victory over eventual national champion Alabama. He set the conference record for most total yards (5,116), accounted for 47 total touchdowns and became the first freshman ever to win the Heisman Trophy.
Manziel posted a 20–6 record in his two seasons as the Aggies’ starter, with his final game a 52–48 victory over Duke in the Chick-fil-A Bowl in the biggest comeback in school history. In his two seasons with the Aggies, Manziel passed for 7,820 yards and 63 touchdowns, ran for 2,169 yards and 30 touchdowns and became the most entertaining, and arguably the most productive, quarterback in college football history.
Now, Manziel takes his show to Cleveland, a city of nearly 400,000 in need of good luck, good times and good news.
“We definitely liked his ability to perform and make plays,” Browns general manager Ray Farmer says. “We liked a guy who brought all the things when we talk about ‘Play Like a Brown.’ He was passionate. He was relentless. He played fearless. He was competitive. We added a guy to our roster we thought could help us win.”
But questions remain about Manziel’s transition to the NFL: He stands under 6'0", a big reason he lasted until late in the first round; he took only one snap from under center at A&M; Texas defensive coordinator Vance Bedford, a former NFL defensive back, tweeted that Manziel played “backyard ball,” which won’t work at the next level; and a scouting report, reputedly from the Patriots, appeared on the website BroBible.com that included criticism of Manziel’s work ethic.
While his critics continue to talk the talk, Manziel vows to continue to prove them wrong.
“Criticism never gets to me all that much,” says Manziel, who admits he lives with a chip on his shoulder.
Manziel had insisted he would measure “exactly 72 inches” at the scouting combine. Instead, he stood 5'11 ¾", making him only the third modern-era quarterback shorter than 6'1" drafted in the first round. Michael Vick and Rex Grossman are the others.
It was Seahawks quarterback Russell Wilson who opened the door for Manziel. Wilson measured 5'10 5⁄8"at the 2012 combine and wasn’t drafted until the third round but became the Super Bowl XLVIII-winning quarterback. Now, Manziel gets his chance to show that size really doesn’t matter.
“It’s hard to relate to LeBron because he’s 6'8", or Cam Newton because he’s 6'6",” Whitfield says. “They’re almost mythical. But when Johnny comes in wearing an extra-large shirt like you do, or gets in the car and doesn’t have to push back the seat, or he’s in a crowd seeing eye to eye with just about everybody else, he really is an everyman. But he’s out there playing among these giants. It sets him apart. It’s like he becomes Superman. But he’s the same size as us. I can’t believe it. There’s a level of disbelief.”
Manziel insists his heart allows him to play taller than he is, and he repeatedly refers to himself as “a winner.” But Manziel first has to win the job. Incumbent Brian Hoyer goes into training camp as the starter, with Manziel having a lot to learn.
Hoyer, a Cleveland native, posted a 3–0 record as a starter last season before tearing the ACL in his right knee. After Farmer informed Hoyer the team was taking Manziel, Hoyer responded: Bring him on. Manziel began readying for the competition three days after the draft when he arrived in Cleveland. He’s put his head into the playbook and his heart into trying to live up to expectations of Browns fans. It’s Super Bowl or bust.
“I want to come in and compete,” Manziel says. “I’m a highly competitive person. That’s absolutely a goal to come in and compete and try to make our team better.
“He’s obviously had a head start on getting to learn some of these things and he knows these guys better than I do, so there’s a lot I can take away from him.”
Manziel already has an ending in mind for a story he expects to be a bestseller.
“It’s a great story,” Manziel says. “It’s perfect for me to end up with a team that has fans that are as passionate as I am on the field. Those guys have heart. They’re passionate about a team that hasn’t had an incredible amount of success, and they’re still very loyal, very diehard. That means a lot. … I’m going to come in and pour my heart out for this organization and for this team and for these fans and try to bring some excitement. More than anything, we want to win. That’s how I am. I am a winner, and I want to continue that trend.”
— Written by Charean Williams for Athlon Sports. This article is featured in Athlon Sports' 2014 NFL Preview magazine, which is available on newsstands or can be purchased online.