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Wilson Lets You Design Your Own Tennis Racket


These days, the ability to customize your gear is growing. You can design and personalize your own athletic shoes, t-shirts, and baseball bats online. Now it's tennis rackets. Wilson Sporting Goods Co. just launched the Wilson Custom Racket Shop online that allows players to design a performance tennis racket to their personal specifications. Pricing starts around $249. 

“We built this dynamic and completely new customization experience to put the player in control of how their racket looks and feels, so their equipment expresses who they are on court,” said Hans-Martin Reh, General Manager, Racquet Sports.  

Players can select a 2017 Wilson Pro Staff, Blade or Burn model that best fits their style of play. Athletes then customize their racket by selecting from a wide variety of options, including different finishes, frame colors, color options for the three and nine o’clock positions on the racket, and multiple options for decals, grommets, bumpers, logos, model names, metal letterings and grips. Additionally, athletes can also add a unique message or name to personalize it.

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The process itself is smooth and easy, and you'll likely lose track of time as you tinker with the perfect color combinations. But be patient, it will take around six weeks before it ships.