This is what happens when brands and sports teams try to get too cute on social media.
The San Diego Padres momentarily changed their Twitter handle to the @Madres to celebrate Mother's Day. Obviously once people realized what the baseball club had done, everyone wondered where the original handle would take you and it was a mad dash to get it.
It seems the guy who took it had it for a couple hours but the power that the Padres and Twitter hold restored things back to normal.
Interesting way of going about getting tickets but it worked so we really can't judge.