New York Yankees

New York Yankees

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Ranking the Best and Worst MLB Logos

By Athlon Sports, 2 years 3 months ago
Brand equity. Brand awareness. Brand image. These are all economic terms that overlap, exist in a nebulous world and don’t directly impact the bean counters.    As the media world has grown over the last half century, so has the understanding of concepts like advertising, marketing and, of course, branding. So things like tag lines — “I’m loving it...

A-Rrives: Rodriguez reports to spring training

By The Sports Network, 2 years 3 months ago
Tampa, FL (SportsNetwork.com) - Alex Rodriguez might be trying to show a less combative side, as the most controversial player currently on a major league roster reported to New York Yankees spring training -- three days before position players are required to report. The 39-year-old veteran arrived at the Yankees minor league facility in the early afternoon on Monday and was later fielding...

A-Rod apologizes to fans

By The Sports Network, 2 years 3 months ago
(SportsNetwork.com) - Alex Rodriguez has released an apology to fans as he prepares to return to baseball after a year-long suspension for his role in the Biogenesis scandal. In a hand-written letter, posted on MLB.com and various other outlets, Rodriguez said he was responsible for his actions and was ready to resume playing baseball with the New York Yankees. Rodriguez had met with...

Yanks to retire numbers of Pettitte, Williams, Posada

By The Sports Network, 2 years 3 months ago
Bronx, NY (SportsNetwork.com) - The New York Yankees announced on Monday that Andy Pettitte, Bernie Williams and Jorge Posada -- three esteemed contributors to the franchise's most recent run of success -- will have their numbers retired and a plaque dedicated to them in Monument Park during the upcoming season. The trio, who helped define a run of four World Series victories in a five-...

A-Rod apologizes to Yankees' brass

By The Sports Network, 2 years 3 months ago
Bronx, NY (SportsNetwork.com) - Alex Rodriguez met with New York Yankees ownership and other team officials Tuesday and offered an apology for his actions over the past few years. A joint statement was released after the meeting, which included Yankees general partner Hal Steinbrenner, president Randy Levine, general manager Brian Cashman, assistant GM Jean Afterman, Rodriguez and his...

Yankees avoid arbitration with Nova

By The Sports Network, 2 years 4 months ago
Bronx, NY (SportsNetwork.com) - The New York Yankees and pitcher Ivan Nova agreed to terms on a contract for the upcoming season, the team announced Wednesday. According to the New York Post, Nova will earn $3.3 million in 2015. The arbitration-eligible right-hander had the same salary last season, in which he was limited to just four starts before undergoing Tommy John surgery in late April...

Yankees pick up RHP Martin from Rockies

By The Sports Network, 2 years 4 months ago
Bronx, NY (SportsNetwork.com) - The New York Yankees have acquired pitcher Chris Martin from the Colorado Rockies in exchange for cash considerations. Martin made his big league debut last season and appeared in 16 games for the Rockies. He had no record with a 6.89 ERA in 15 2/3 innings. The 28-year-old right-hander struck out 14 and walked only four. He has a 3.25 ERA with 230...

Padres get Kelley from Yankees for Barbato

By The Sports Network, 2 years 4 months ago
San Diego, CA (SportsNetwork.com) - The San Diego Padres bolstered their bullpen by acquiring right-hander Shawn Kelley from the New York Yankees in exchange for right-hander Johnny Barbato. The Padres designated pitcher Keyvius Sampson for assignment to make room for Kelley on the 40-man roster. Kelley went 3-6 with four saves, a 4.53 ERA and 67 strikeouts against 20 walks over 59...

Report: Kuroda to pitch in Japan in 2015

By The Sports Network, 2 years 5 months ago
(SportsNetwork.com) - Free agent pitcher Hiroki Kuroda will return to his native Japan and play for the Hiroshima Toyo Carp for the 2015 season, according to a report by Yahoo! Japan. Kuroda, who spent the last three seasons with the New York Yankees, previously pitched for the Toyo Carp from 1997-2007 before embarking on a seven-year tenure in the majors that began with the Los Angeles...

Yankees ship Prado to Marlins for Eovaldi

By The Sports Network, 2 years 5 months ago
Bronx, NY (SportsNetwork.com) - The New York Yankees have acquired pitcher Nathan Eovaldi from Miami as part of a five-player trade that will send veteran infielder Martin Prado to the Marlins. First baseman/outfielder Garrett Jones and minor league pitcher Domingo German will also go to the Yankees in the deal, with the Marlins to receive pitcher David Phelps and cash considerations from...