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It's a Long Way to the Top for Michael Waltrip Racing


by Vito Pugliese

“I’m sorry guys, I just … can’t drive my racecar …”

Those words, tinged with embarrassment, pain and reservation, served as both the low point and springboard for Michael Waltrip Racing. Sitting in his crumpled Camry on the backstretch at Charlotte after wrecking on his second lap of qualifying for the Coca-Cola 600 in 2007, Michael Waltrip’s transition from racecar driver to team owner was going anything but smooth. From crashing out during time trials and having to head home on Fridays, shoddy performance and reliability, to a divorce and a much-publicized incident that saw him barefoot and beating a hasty retreat from the scene of a tipped over truck, the upstart organization that Waltrip started to coincide with Toyota’s arrival in the Cup Series has long since been referred to as a “second-tier” team.

But, while once said with a bit of condescension and hesitation, it appears safe to finally say it with assurance: Michael Waltrip Racing is for real.

Last year, Robby Gordon deemed his fledgling racing operation “a marketing company that races.” Despite two wins with former driver David Reutimann, that same observation so wryly stated could have been attributed to MWR not that long ago — but no longer. Don’t believe me? Watch any NASCAR race (or NASCAR-related programming), and tell me how many commercial breaks are absent a 5-Hour Energy commercial with Clint Bowyer, a NAPA spot without Waltrip or Martin Truex Jr., or an Aaron’s commercial without Mark Martin and Waltrip.

You’d be hard pressed to find a team owner that is as big a piece of marketing his racing operation as the two-time Daytona 500 champion. Waltrip is now also a commentator alongside Chris Myers during FOX race broadcasts, and last year was one of the hosts of Showtime’s “This Week in NASCAR.” It is that popularity and familiarity with die-hards and casual fans alike that has helped Waltrip’s race team bridge the gap from pretender to contender in the span of a few short years.

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MWR suddenly boasts, along with Roush Fenway Racing, perhaps the best-balanced driver line-up in the sport. After Carl Edwards declined overtures from Joe Gibbs Racing in 2011, Bowyer became the next most-eligible driver at the end of his contractual rope. Sponsor 5-Hour Energy came a-calling — which in today’s world of finding a ride is as essential as having a helmet. When Richard Childress Racing could not honor Bowyer’s salary demands, it was MWR that offered him a home, much to the bewilderment of many in the media.

Was one of the hottest properties in NASCAR taking a step backward? After all, it was Bowyer who, after being involved with a wreck with Waltrip at Bristol in 2008, deemed him, “The worst driver in the history of NASCAR. Period.”

Bowyer is a driver who has made the Chase for the Championship three times in his six-year Cup career, as well as a Nationwide Series championship in ’08.

As it turns out, his defection to MWR has been anything but a step backward. His No. 15 has been fast weekly, albeit with a couple of stumbles with some blown tires and wall contact at Phoenix, but has since rebounded with a sixth at Las Vegas, fourth at Bristol, and a 13th in California. Sitting eighth in points, just 38 markers out of first, Bowyer’s Chase chances — and opportunities to win — are materializing quicker than most had suspected.

Think of his team as the No. 5 of Kasey Kahne without the hype or horrendous luck.

Truex has been in a similar situation as Bowyer. Since winning what was the Busch Series championship in 2004 and ’05, his Cup pursuits have been left wanting. He joined what had been Dale Earnhardt, Inc. as driver of the No. 1 Chevrolet as it was devolving from Earnhardt’s business built for his children into a diluted conglomeration of other teams that were both failing and floundering.

Truex has one NASCAR Cup win — a Monday running of a rained-out Dover event on the day that Bill France Jr. passed away — and Chase appearance to his credit, both of which were in 2007. Since joining MWR, Truex has little to show beyond having the most appearances in a commercial break.

However, in the last five races of 2011, Truex and crew chief Chad Johnston strung together four top-10 finishes and built upon that with runs of seventh, third and eighth in 2012. And this from a team that, prior to its hot streak, taped together only three top 5s and 15 top 10s in nearly two seasons.