The following article was published on Oct. 12, 2007, during NASCAR’s Charlotte race weekend shortly after a press conference introducing Rob Kauffman as the newest investor in Michael Waltrip Racing was held.
At the time, Waltrip’s Toyota team was floundering in its, and the manufacturer’s, first season in the Cup Series. He would later admit to being nearly broke just months after the three-car operation debuted at Daytona. Enter Kauffman, at the time the latest in a long line of “investor-types” to buy into Cup teams desparate for additional funding. Many observers were apprehensive, and with good reason: A number of the same investment firms that bought in soon bailed when its shareholders saw the year-end ledger.
Credit Kauffman for being different. Turns out, he really is “a car guy,” as Waltrip told us that day — although I have to admit that at the time, I wasn’t necessarily buying it. With Kauffman’s aid, Waltrip’s passion and Toyota’s loyalty, MWR has defied the odds and five years later is a force in the most elite form of motorsports in North America.
The column you’re about to read (and its subject) drew more than it’s share of criticism and belligerence from readers when published — certainly more than this humble and somewhat dumbstruck author thought it deserved. That said, I’ve pulled it out of the electronic mothballs (something I’ve never done) as MWR prepares to take its maiden voyage into the Chase to highlight what Waltrip and his determined band of racers were fighting through early in the development of the company.
Passion Fuels Waltrip’s Past, Present and Future
by Matt Taliaferro
published October 12, 2007
The year was 2001. It was my 26th birthday. My father was receiving the Mayor’s Award of Excellence for community service in our hometown of Owensboro, Ky. Darrell Waltrip was there too, accepting the award for excellence in sports. Each recipient stood and spoke, and while I was very proud of my father and felt him to be deserving it was Darrell’s speech that spoke directly to me.
“Find your passion,” he told us that night. Whether that’s ballet or racing, teaching or writing, the path to being happy and successful is to zero in on what you do well and follow it.
The speech has never left me and I was reminded of it once again today — as I am on most — as I sat and watched Darrell’s younger brother map out the future of his racing organization in a press conference from Lowe’s Motor Speedway. I couldn’t help but watch Darrell who sat, nodding approvingly, from the front row as Michael spoke of passion; passion for what he and wife Buffy had created at MWR; passion for a job he feels lucky to do; passion for the community he is blessed to be a part of; passion for the garage area, which he knows is in his DNA.