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Matt Kenseth, Joe Gibbs Racing riding high after Darlington win


The Southern 500, while no longer held on Labor Day is still looked at as one of NASCAR’s biggest races. Darlington remains the place where, in 1950, an egg-shaped, awkward-looking asphalt track gave birth to superspeedway competition. Thirty-five years later, a million-dollar Chase by a man named Awesome Bill was another notch in the sport’s belt that wrapped the racetrack into our national consciousness. Like golf’s Masters, purists regard it as one of the sport’s crown jewels.

“I don’t know that I’ve had a win that feels bigger than this at this moment,” said Matt Kenseth on Saturday night. Keep in mind, the former Sprint Cup champ has had plenty of ‘em; well over two dozen, including two of the last five Daytona 500s. “There’s a lot of tradition here. This is one of the most storied and historic races anywhere, not just in NASCAR.”

To those Kenseth’s age and older, that will always ring true. The key is getting a new generation to embrace it. Overnight ratings at Darlington, for the 18-to-49 crowd according to lost out to the NBA Playoffs on ABC. “The Lady In Black” can tear a Chevrolet apart, but the Knicks’ Carmelo Anthony? He slam dunks right in her face.

It’s a shame, as an initial marketing push for Darlington’s May date designed to keep the seats filled has faded through the years, leaving the “Track Too Tough To Tame” a “Track Too Easy To Forget.” For one of the most important races on the schedule, getting tucked into Mother’s Day weekend on a Saturday night makes the race now seem lost, not loved. The importance of the Chase has diminished its overall worth on the schedule; right now, it’s just another event, with no Winston Millions or even an extra $100 bill attached to the trophy. Having a track-position yawner of a race Saturday didn’t help, either, as Goodyear seems like it’s missing the mark here more often than not.

People say NASCAR has been losing its place on the national sports landscape for several years. Perhaps it’s because of simple decisions like this one, making a race its most dedicated supporters love just another notch on a long, monotonous conveyor belt. While Kasey Kahne feels like he deserves an apology this Monday, Darlington is looking for something much more simple: attention.

FIRST GEAR: Gibbs vs. Hendrick, anyone?
The brief moment sparks flew at Darlington between Hendrick’s Kahne and Gibbs’ Kyle Busch could be a sign of things to come down the road. In virtually every category you could come up with, their two organizations — totaling seven cars — have put a whooping on the 2013 Sprint Cup field. Kenseth’s win, earned when Busch had a right-rear tire go bad down the stretch, was his third in 11 races, a series high. Busch has tacked on two additional victories for JGR, as the teammates have combined for a series-leading 1,521 laps led – more than the next eight drivers on the list combined. Kenseth has been especially impressive, seizing opportunities (Las Vegas, Darlington) late in the race where others have dominated. And he did it this time with a temporary crew chief in Wally Brown, as Jason Ratcliff serves out a downgraded NASCAR penalty after an appeals court turned his Kansas engine issue into a blip on the radar screen.

Hendrick has countered with Jimmie Johnson, fourth on Saturday night and on virtual cruise control on top of the point standings. Winning twice, Johnson has just one result outside the top 20, remains a contender at every type of track and, this season, has avoided the sting of NASCAR’s inspection process. Teammates Kahne, Dale Earnhardt Jr. and Jeff Gordon all look strong enough to make the Chase on points meaning 50 percent of the postseason field, at minimum, will be comprised of these two multi-car giants.

How dominant have these teams been? Just three of 11 races this season have been won by other organizations, and each can easily be explained away. Carl Edwards took Phoenix for Roush Fenway Racing in the second Gen-6 race, where rock hard tires meant no passing and track position roulette. Kevin Harvick captured Richmond for Richard Childress Racing, but he led just three laps in a bizarre, roll-the-dice green-white-checker ending. And David Ragan’s Talladega triumph last week? We know how much that race acts like your state’s lottery number machine.

So it’s clear that on the Chase tracks where handling, horsepower and head wrenches actually make the difference, HMS and JGR stand head and shoulders above the rest. With the season nearly halfway complete, it’s time for everyone else to start stepping up.