Unable to find the right partners, sponsors and teams to put together an effort for next season, Dodge announced Tuesday that it will withdraw from NASCAR after this year.
Dodge was left without a Sprint Cup team for 2013 after Penske Racing announced earlier this year it would move to Ford next season.
Ralph Gilles, President and CEO of Street and Racing Technology Brand and Motorsports, likened Dodge’s challenges to a puzzle not fitting together.
“Everything from the driver selection, the teams, the shops, the engine, you name it, it’s a very, very complex situation,” Gilles said.
“We don’t want to just show up when we go racing, we want to win. It’s a difficult deal. To replace Roger (Penske) is not easy. It took him several years to get to the level he’s at. These things take a lot of time to develop.
“I think if you talked to Roger, he’d be the first one to tell you that this wasn’t in his crystal ball, signing up with Ford at the beginning of last year. Ford has been very aggressive, trying to get critical mass in the sport with new launches coming up. That’s their strategy and we’re not in a position to do the same thing. There’s really no one to do it with. The game of musical chairs in NASAR is a real deal. It’s shrinking capacity.”
Gilles said that time ran out on his organization to find the right situation. With the sport’s top teams locked into contracts with Ford, Chevrolet or Toyota, it meant Dodge would have go with a mid-level or low-level team or bring in a new owner.
“Literally, my staff is exhausted from flying all over ... meeting with teams and putting together deals and trying to find the right drivers and everything,” Gilles said. “At the same time, trying to find new people, incremental people to come to the sport because, again, it’s really tight nowadays, the sponsors are just not as flush as they used to be. We had our hopes up, just like everybody else.
“We didn’t want this day to come but it has. We’re not excited about this but it’s the reality of where we’re at right now.”
When Dodge returned to NASCAR in 2001, car owner Ray Evernham’s teams were supported by the Dodge Dealers as sponsors. Gilles said that notion was examined.
“In the past we had dealers literally providing a portion of every car sales to the sponsorship of the team,” Gilles said. “That was a pretty exotic setup. We did think about that and some dealers offered that up. But the issue wasn’t that. It’s really how do you compress time and set up a team from scratch, basically, at the highest level of racing in less than seven months.”
Since it’s return to ’01 return to Cup, Dodge has won 55 races and has been represented in the Chase seven of the eight years. Brad Keselowski is on pace to put Dodge back in the Chase this year with Penske Racing.