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Seriously, SpongeBob is your Newest NASCAR Title Sponsor

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SpongeBob SquarePants 400

SpongeBob SquarePants 400

Who lives in a pineapple under the sea?

The next sponsor of a NASCAR Sprint Cup race, that’s who.

Brace yourself. This is not a joke. The NASCAR Sprint Cup race at Kansas Speedway on May 9 will be dubbed the SpongeBob SquarePants 400 as part of Nickelodeon’s sponsorship.

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It’s true. This is a press release.

The race, to be broadcast on Fox Sports 1, will feature “a weekend of Bikini-Bottom-themed activities and un for the entire family.”

Wonder if they’ll serve Krabby Patties.

Also worth noting the president of Kansas Speedway is named Patrick. Again, no joke.

“I’m excited to partner with Nickelodeon for the SpongeBob SquarePants 400 on May 9,” said Patrick Warren, Kansas Speedway President. “This is a great opportunity for us to engage SpongeBob fans of all ages to racing with a great partner.”