King James Reminds Everyone about 2011's Unhappy Christmas
The new NBA TV deal is going to make everyone involved with the league a lot of money. It’s worth a reported $24 billion, after all. But, at least in the short term, it’s also dragging out some old grudges. Namely, it reminds us all of the tension between team owners and players during the 2011 NBA lockout, which led to the season starting late, on Christmas day.
"We gave a lot," James said to reporters in the wake of the new TV deal, looking back at 2011’s collective bargaining agreement that got the players back on the hardwood, but also put a hard cap on team spending and greatly reduced player salaries. “The whole thing that went on with the last negotiation process was the owners are losing money. There's no way they can sit in front of us and tell us that right now.”
$24 billion — this huge number is only the latest signal that owners dishonestly portrayed their earnings in 2011. The $2 billion price tag of the Los Angeles Clippers was a sure sign that basketball’s profits are going through the roof, as was the much-less-reported $550 million that the Milwaukee Bucks (one of the least lucrative franchises in the league) recently sold for, to hedge fund gurus Wesley Edens and Marc Lasry of New York.
LeBron James showed this summer just how much clout he carries in the NBA. The league was at a standstill waiting for his decision to return to Cleveland, which set off an eventful chain of free agency events. He then recruited friends and respected peers Kevin Love, Mike Miller, Shawn Marion and James Jones to his new team effectively acting as the Cavs' general manager.
The deal James signed this summer only keeps him in Cleveland for two seasons at the most, and he can dangle his ever-precious abilities over NBA executives in Ohio and beyond as soon as next summer, if he’s to opt out of his second year. So when he speaks his mind about the league’s business, you better believe that the brass above is listening.
— John Wilmes