Chris Paul is the president of the NBA Players Association — better known as the union — and LeBron James was recently named the vice president.
But the fearless leader of the organization is undoubtedly 58-year-old lawyer Michele Roberts, who continued to prove herself as a hard-liner in a recent interview with ESPN W’s Kate Fagan. The most telling piece of Fagan’s story was Roberts’ thoughts on media availability.
"Most of the time I go to the locker room, the players are there and there are like eight or nine reporters just standing there, just staring at them," Roberts said to Fagan. "And I think to myself, 'OK, so this is media availability?' If you don't have a f---ing question, leave, because it's an incredible invasion of privacy. It's a tremendous commitment that we've made to the media — are there ways we can tone it down? Of course. It's very dangerous to suggest any limitation on media's access to players, but let's be real about some of this stuff.
"I've asked about a couple of these guys, 'Does he ask you a question?' 'Nah, he just stands there.' And when I go in there to talk to the guys, I see them trying to listen to my conversation, and I don't think that's the point of media availability. If nothing else, I would like to have a rule imposed, 'If you have a question, ask it; if you don't, leave.' Sometimes, they're waiting for the marquee players. I get that, but there is so much standing around."
This one’s a prickly pear. The press has classically been an instrumental part of the NBA product, but revolutions in technology and media have made it increasingly easier for players to reach their fans directly — be it through social media or otherwise. Reporters who used to be essential middlemen are now fighting a difficult battle, in which it’s harder and harder to prove that their place in the locker room results in salient material.
For what it’s worth, I’ve been in a number of NBA locker rooms, a number of times, and yes: it’s awkward. Gigantic men covering themselves with puny towels before and after showers — and before they do their very difficult jobs — are not the best conversationalists, and quote-hungry reporters don’t tend to ask questions that exactly ease the tension of the situation.
Roberts, though, is simply playing a form of hardball that looks likely to be a trend for her in this new role. While the current system of media availability leaves some emotional comfort to be desired, and while it could very well be wise to reform the existing format, there are definitely more important fights to be fought in the name of players — like the probably impending work bargaining in 2017.
— John Wilmes