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Are Super Bowl commercials worth the money?

Are Super Bowl commercials worth the money?

Are Super Bowl commercials worth the money?

Are Super Bowl commercials worth the money?

Philosophically, “Something is worth what its purchaser will pay.” But practically speaking, there are several reasons why paying upwards of $5 million for 30 seconds of Super Bowl airtime is certainly “worth” it. The reach of a Super Bowl audience is unparalleled. The three most-watched broadcasts in TV history are the past three Super Bowls, which averaged between 111.9 and 115.2 million viewers per year, according to Nielson. Unlike other live sporting events, the Super Bowl audience covers all demographics — men, women, Baby Boomers, Millennials, etc. Plus, some polling data shows that as many as one-third of the Super Bowl audience is more interested in the commercials than the game itself. It could be argued that even though prices are higher, brands get more bang for their buck than ever before — with the increased potential ripple effect of an ad going viral online and instantly becoming part of the pop culture lexicon.

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