The Green Bay Packers defeated the Dallas Cowboys 31-28 in overtime Sunday.
In addition to breaking the Packers' five-game losing streak, the Green Bay and Dallas matchup also set a record for being the most-watched NFL game this season.
According to a Pro Football Talk article, Austin Karp of Sports Business Journal noted that Sunday's game between America's Team and Aaron Rodgers' Green Bay Packers generated 29.2 million average viewers on Fox.
Per the PFT piece, the audience for the Week 10 matchup surpassed the previous most-watched game this season, a Cowboys-Bengals showdown in Week 2 that eclipsed 27.2 million viewers.
Additionally, Karp mentioned that Sunday's 29.2 million average viewers places the Green Bay-Dallas game among the 15 most-watched shows this year across all platforms.
With several massive NFL matchups looming, however, don't expect this Week 10 game to sit atop the viewership throne much longer.
This coming Sunday, Dallas will travel to Minnesota to take on the 8-1 Vikings in CBS's prime national window. Less than a week later, the Cowboys will host the 7-2 New York Giants on Thanksgiving Day.
In 2021, a matchup between the 7-3 Cowboys and 5-5 Raiders generated over 40 million average viewers on Thanksgiving. Swap out the Raiders' market for New York's, and, per PFT, viewership numbers could reach over 45 million.
Dallas' first chance to break their own viewership record will come against the Vikings this Sunday in Week 11.