Getting through the NFL's screening process for a Super Bowl ad can be tough.
Veterans group, AMVETS, learned that the hard way when they tried to get their ad for #PleaseStand approved by the league. According to VICE News, the ad could have run if the language was different. It refers to players kneeling during the national anthem and the NFL attempted to give alternatives that could work for both parties, but to no avail. The ad was ultimately denied by the league.
"NFL declined both of those options (Please Stand and #PleaseStand), offering others like "Please Stand for Our Veterans." But AMVETS said there was a subtle difference in what the NFL was suggesting that fundamentally altered the meaning of their message, according to John Hoellwarth, the National Communications Director for AMVETS. Namely, to 'stand for' or to 'stand with' veterans could be construed as figurative, when the meaning was intentionally literal."
The ad cost AMVETS around $30,000 to make, so naturally the group wasn't happy about the league's decision.
"The Super Bowl game program is designed for fans to commemorate and celebrate games, players, teams, and the Super Bowl," NFL spokesman Brian McCarthy said. "It's never been a place for advertising that could be considered by some as a political statement."
Super Bowl ads are always a huge draw for fans, but this is one commercial you won't be seeing during the Big Game.