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Report: Here's When NFL 'Black Friday' Game Will Begin

NFL football

The NFL announced its plan to take over another day of Thanksgiving weekend on Tuesday.

More details are now beginning to emerge about the league's first ever Black Friday matchup, which will take place next season and stream on Amazon Prime Video.

According to a report from Front Office Sports, the first Black Friday NFL game will take place on Nov. 24, 2023 and kick off at 3 p.m. Eastern. The participating teams are still to be determined.

Amazon entered the NFL broadcasting space this season when it struck a deal with the league to stream Thursday Night Football games through 2023. The Thursday Night Football commentary team of Al Michaels and Kirk Herbstreit are expected to call the Black Friday game, as well.

Thanksgiving weekend has long been synonymous with football, and the NFL has traditionally broadcast three games on Thanksgiving Day. The following Friday and Saturday have typically been reserved for college games.

But the NFL is trying to change that. The move makes a ton of sense for Amazon, too, whose retail side does big business on the days following Thanksgiving.

While no official plans have been announced for Black Friday football to become an annual tradition, it sounds like that's the goal of both Amazon and the NFL.

Brian Rolapp, the NFL's chief media and business officer, told Front Office Sports that "our intention is to have a game on Black Friday until it doesn’t work."