You want to get people to buy something, put an athlete in the commercial. That's always been the strategy.
BodyArmor is going all out in this one. The company enlists the help of sports' biggest stars including Rob Gronkowski, Andrew Luck, Skylar Diggins, Richard Sherman, James Harden, and more. It's hard to really understand what's happening after you see Luck pulling off a look from 1978.
The only thing missing from the commercial? Fellow BodyArmor spokesman, Kobe Bryant.