1. NBC’s tape-delaying, video-stream buffering coverage
NBC could not get it right at the 2012 London Olympics. Their tape-delayed coverage included lowlights such as Bob Costas nonchalantly spoiling Michael Phelps’ Olympic medal record-breaking race, a “Today Show” promo spoiling the Missy Franklin race set to air and an ill-timed “Animal Practice” sitcom promo featuring a monkey doing gymnastics immediately after Gabby Douglas became the first African-American to win gold in the women’s gymnastics individual all-around competition. Online coverage wasn’t much better, with the live-streaming video buffering during the middle of the men’s 100-meter dash — causing Twitter to declare Usain Bolt “faster than the internet.”
2. Lolo Jones finishing fourth in 100-meter hurdles
America’s sweetheart heading into London, Jones finished a painful fourth in the 100-meter hurdles — four years after tripping over the ninth of 10 hurdles with the lead in Beijing. Worse, a scathing N.Y. Times article declared Jones’ publicity “was based not on achievement but on her exotic beauty and on a sad and cynical marketing campaign. Essentially, Jones has decided she will be whatever anyone wants her to be — vixen, virgin, victim — to draw attention to herself and the many products she endorses.” It was a disappointing Olympics for Lolo, to say the least.
3. Jordyn Wieber failing to qualify for individual all-around
Entering London, Wieber was the face of the USA’s “Fierce Five” women’s gymnastics team. But the reigning World Champion failed to qualify for the individual all-around competition — despite having the fourth-highest score among all gymnasts following preliminary qualifying. Due to a rule limiting each country to only two competitors in the individual all-around, Wieber was forced to sit out while teammates Gabby Douglas and Aly Raisman represented the USA. Adding injury to insult, Wieber suffered a stress fracture in her leg while in London.
4. McKayla Maroney winning silver in vault; McKayla is not impressed
Maroney had one of the greatest vaults of her life while helping the “Fierce Five” join 1996’s “Magnificent Seven” as the only USA women to claim Olympic team gold. The overwhelming favorite to win individual gold in the vault, however, suffered a fall that forced her to settle for silver. Her disappointed reaction to silver sparked a viral meme — “McKayla Is Not Impressed” — and made Maroney more of a household name than she would have been otherwise.
5. Ryan Lochte letdown following “next Michael Phelps” hype
The pre-Games heartthrob devolved into a grill-wearing disappointment in London. Lochte lost his highly anticipated head-to-head showdown with Michael Phelps in the 200-meter individual medley, finished third in the 200-meter backstroke and failed to medal in the 200-meter freestyle. He also let down his teammates, losing the lead as the anchor leg in the 4x100 freestyle relay. After entering with Phelps-sized expectations, Lochte was far from the gold standard in London.
6. Brazil losing to Mexico, failing to win first Olympic gold
Brazil allowed a Mexico goal just 29 seconds into the men’s soccer Gold Medal Match. After falling behind 2–0, Brazil’s Hulk scored his first goal of the tournament in stoppage time. Trailing 2–1 in desperation mode, Hulk beautifully set up teammate Oscar — whose header sailed high over the crossbar. Shortly after, the whistle blew, the match was over and Brazil was still 0-for in the nation’s quest to win Olympic gold in men’s soccer.
7. Australia barely cracking top 10 in Olympic medal count
Despite the pre-Games hype surrounding James Magnussen and Stephanie Rice, no Australian claimed individual swimming gold for the first time since 1972. In total, the Aussies won just seven gold medals, their fewest since 1992. Add 16 silver and 12 bronze to the count and Australia still only managed to finish 10th in the Olympic medal count — after finishing sixth, fourth and fourth in the three Games prior.
8. USA women’s indoor volleyball losing gold to Brazil
For the second consecutive Olympics, the USA lost to Brazil in the women’s indoor volleyball Gold Medal Match. Destinee Hooker led the top-ranked USA squad on an impressive run until losing 3–1 to Brazil with gold on the line. The USA has failed to win gold since indoor volleyball became an Olympic sport in 1964.
9. No baseball or softball in Summer Olympics
Baseball became an official sport in 1992, while softball followed in 1996. The USA won gold in baseball in 2000, and took bronze in 1996 and 2008. Meanwhile, the USA softball program was dominant, winning gold in 1996, 2000 and 2004 before losing to Japan and settling for silver in 2008. Both sports were considered American strengths but were discontinued prior to the 2012 London Olympics.
10. Closing ceremonies featuring Spice Girls, George Michael
Even the Queen and James Bond could not have saved London’s Closing Ceremonies — which included hip entertainment like the Spice Girls, George Michael, One Direction, Russell Brand and Tinie Tempah.