Spelling Error Draws Criticism for the Brand
With Colombia topping the Group A standings in the Copa America Tournament, Adidas recently launched a new ad campaign to celebrate the South American team in the tournament. However, the country's name was misspelled "Columbia" instead of its native spelling. These spelling errors extended to Adidas's website which have now been fixed.
Fans and natives of Colombia quickly noticed and took to Twitter and Instagram to show their frustration with the company. Adidas quickly issued an apology via the Orgenion stating:
“We value our partnership with the Colombian Football Federation and apologize for our mistake. We removed these graphics and are quickly installing new versions today.”