10 Potentially Terrible Sports Division Sponsorships

The NHL's new deal could have some potentially laughable effects if other leagues follow suit

The National Hockey League (NHL) has ventured into new territory, selling the naming rights for its divisions. During the 2020-21 season starting Jan. 13, NHL teams will play in the Scotia NHL North Division, Honda NHL West Division, Discover NHL Central Division, and the MassMutual NHL East Division.


While I understand that the NHL has to do what it has to do to pay the bills, let's hope other sports leagues or college conferences don't try this. Here are 10 really bad examples.


1. Weed World Candies AFC East: Promoting a healthy and stress-free lifestyle.


2. Cracker Barrel AFC South: Near highways across American or in your own backyard.


3. Icy Hot NFC North: The proud sponsors of the NFL's black and blue division.


4. Reverse Mortgage NFC East: Just because you didn't save enough for retirement doesn't mean you can't enjoy it and just because you have a losing season doesn't mean you can’t go to the playoffs.


5. J.G. Wentworth NL Central: It's your money. Use it when you need it.


6. BackgroundChecks.org AL West: Get information on your opponents without them finding out.


7. Quaker Oats Big Ten West: Serving up wholesome goodness in delicious ways.


8. Golden Flake SEC East: Southern goodness looks so darn good.


9. Walt Disney World SEC West: The most magical place on Earth.


10. Crown Awards NBA Eastern Conference: We give out participation awards like the NBA hands out playoff spots.


— Written by Aaron Tallent, who is part of the Athlon Contributor Network. Tallent is a writer whose articles have appeared in The Sweet Science, FOX Sports' Outkick the Coverage, Liberty Island and The Washington Post. Follow him on Twitter at @AaronTallent.


(Top graphic courtesy of NHL.com)

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