Key Points
- Lexie Hull enters 2026 WNBA offseason as a free agent after four seasons with Fever.
- Hull co-founded Forta Cosmetics, launching sweat-resistant makeup for athletes.
- She shared an update about her new business venture on Tuesday.
Lexie Hull is a free agent after completing her fourth season with the Indiana Fever. The sixth pick in the 2022 WNBA Draft was one of the most important pieces in Indiana’s run to the WNBA semifinals last season.
Hull played in every game, providing stability as the Fever were hit with multiple season-ending injuries to key stars, including Caitlin Clark and Sophie Cunningham.
In 2025, Hull averaged 7.2 points, 4.3 rebounds and 1.8 assists, continuing her steady development. Her durability and defensive presence helped anchor a roster that was forced to shuffle rotations for much of the year.
Lucas Peltier-Imagn Images
During the offseason, Hull has been building her off-court profile. In early 2025, she co-founded a cosmetics company called Forta Cosmetics and announced plans to launch its first set of products this year. The brand is designed for active people, especially athletes, with products that resist sweat and stay put during movement.
On Tuesday, Hull used her Instagram stories to signal the next step for Forta, reminding her fans that the products will soon be available. Hull tagged the brand on her post and included the caption: “otw.”
Forta was created by Hull and beauty investor Sarah Guller with a mission to make makeup that performs as hard as its users do.
While Hull continues to promote her brand, she is also preparing for the next WNBA season, whenever it begins. The 2026 WNBA regular season is scheduled to begin in early May, but as negotiations for a new collective bargaining agreement make little progress that date looks increasingly unlikely.
About the author
Ayomide Adeduyite
Trending News Writer, Athlon Sports